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Assistant Director, Digital Marketing
Cella Inc.
Ocala, FL
We're seeking a Digital Marketing Director to serve as the connective tissue between strategy and execution for a well-established, experienc...
Pay not listed Apply Now
Assistant Director, Digital Marketing

We're seeking a Digital Marketing Director to serve as the connective tissue between strategy and execution for a well-established, experience-driven brand. This role is ideal for a hands-o...

Pay not listed Apply Now

We're seeking a Digital Marketing Director to serve as the connective tissue between strategy and execution for a well-established, experience-driven brand. This role is ideal for a hands-on leader who thrives in the work as much as they do leading others-someone who can elevate a team, bring clarity to ambiguity, and shape digital experiences that genuinely resonate. You'll act as the day-to-day leader for a growing digital team, helping remove bottlenecks, build confidence across skill levels, and ensure work is both thoughtful and high-impact. This is a highly collaborative, in-person role where relationships, trust, and communication matter just as much as technical expertise.

Responsibilities
  • Lead as a Player-Coach:
    • Serve as the go-to leader for a team of web content creators and digital specialists (email, analytics, SEO, paid), providing hands-on guidance, coaching, and real-time decision-making support. Help team members grow their judgment-not just execute tasks.
  • Own the Web Experience:
    • Take an active, hands-on role in shaping and managing web content and structure within WordPress. Guide information architecture, usability, and page strategy to ensure a seamless, intuitive user experience.
  • Bridge Strategy & Execution:
    • Operate comfortably at both the strategic and tactical levels-contributing to roadmap discussions while also jumping into tools and execution daily.
  • Turn Ambiguity into Action:
    • Translate loosely defined requests into clear, effective digital solutions. Make informed recommendations, challenge assumptions when needed, and elevate the quality of output across channels.
  • Guide Multi-Channel Performance:
    • Oversee and advise on email marketing, analytics, SEO, and paid media in partnership with subject matter experts-ensuring alignment, performance, and continuous optimization.
  • Translate & Communicate Clearly:
    • Simplify complex digital concepts into clear, actionable insights for internal teams and non-technical stakeholders, including leadership.
  • Strengthen Team Operations:
    • Reduce reliance on leadership bottlenecks by empowering the team with clearer processes, better decision-making frameworks, and ongoing mentorship.
Qualifications
  • A hands-on digital leader who enjoys being in the work-not just directing it.
  • 10+ years of experience in digital marketing, with strong ownership of web and content experiences.
  • Deep experience with WordPress (content management, layouts, IA-not development).
  • Strong UX and usability instincts, with the ability to structure content effectively.
  • Excellent copywriting and editing skills; comfortable building pages from scratch.
  • Solid understanding of email marketing, analytics, SEO, and paid media fundamentals.
  • Proven ability to balance strategic thinking with day-to-day execution.
  • Experience leading and mentoring teams, with a focus on building confidence and capability.
  • Strong communication skills, with the ability to influence without overpowering.
  • A thoughtful, observant approach-someone who takes time to understand before making changes.
  • Appreciation for brand, storytelling, and the balance between data and intuition.
  • Comfortable working in a highly collaborative, in-person environment.
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