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Digital Content Manager
Insight Global
Hoboken, NJ
**Position Overview:** Sr. Manager, Digital Media - Brand Social Strategy, Holiday **Location:** 2-3x a week onsite in Hoboken, NJ ...
$75.00 – $105.00/hr Apply Now
Digital Content Manager

**Position Overview:** Sr. Manager, Digital Media - Brand Social Strategy, Holiday **Location:** 2-3x a week onsite in Hoboken, NJ **Pay Range:** $75-$105/hr **Duration:**...

$75.00 – $105.00/hr Apply Now

  • **Position Overview:** Sr. Manager, Digital Media - Brand Social Strategy, Holiday
  • **Location:** 2-3x a week onsite in Hoboken, NJ
  • **Pay Range:** $75-$105/hr
  • **Duration:** 6-month contract with extensions
Responsibilities
  • Drive the brand social strategy for our clients holiday campaign
    • Synthesize briefs, holiday business objectives, and creative direction into a 360 social approach that integrates owned, paid, earned, and creator content
    • Lead the development of brand social strategic approach and build tactical plans
    • Surface social insights and trends early, informing retail marketing, media, and creative strategies
    • Brief creative and/or creator partners on platform-specific content while maintaining a unified campaign message
    • Identify opportunities for social innovation from new platforms to leveraging existing channels/audiences
  • Project-manage the social campaign, end to end
    • Navigate a complex matrix of partners, programs, and priorities from planning to post-campaign reporting
    • Build a campaign management system that scales, including a master content calendar and key leadership updates
    • Oversee the deployment of a high volume of content with precision up to 100+ posts across all owned platforms
    • Stay aligned with teams including Retail Marketing, Media, Creative, PR/Comms, Creator
    • Continually measure performance and optimize content and social strategies
    • Partner with the social analytics team on post-campaign learnings, insights, and takeaways
Responsibilities
  • Strategy/Planning
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